Rebrand The Game
Legacy of football is something that anyone can recognize,
but when you have to include the most American brand in
the most famous European sport, then you have to break it
down the “tie” to explain it.
A wonderful book made with very close friends
and colleagues, they were the artists I’m just the storyteller.
PRIDERS
Covid sucks. But it gave me an opportunity to do something remarkable for the collective of love. Even when people couldn’t show their pride in the streets, our flags, colours, and joy captured the attention of the city that hosts Europe’s—and now the world’s—biggest pride parade. I’ll always be grateful to Burger King for making this happen.
#TurnYourBack
It’s hard times for real beauty, and things go insane when AI filters went into the game. Hand in hand with Dove we championed the younger ones of those toxic beauty standards. In the bravest way possible that pushed TikTok to the ropes, forcing it to ban it for underage girls nowadays.
These are tough times for real beauty, and things got even worse when AI filters entered the scene. Partnering with Dove, we stood up for younger generations against toxic beauty standards. In the bravest way imaginable, we challenged TikTok, pushing them to the brink—and ultimately forcing them to ban certain filters for underage girls.
Aim High
I always say to my friends that if they going to do something aim high, maybe who knows the universe gives you exactly what you asking for.
I’m glad that this advice works for Burger King too, and let me make a wonderful movie about it.
Biggest Mistake
Spain is a country where smalls talks are about complaining, very lovely. So in the five years I have worked for Burger King at David Madrid we have to handle a lot with complaints about costumers about the new services that the King of the grill brings to them, ironic but funny. This was a campaign with alot of assest in restaurant, TV and OOH. All the team was happy with the result but especially the client that finally gets three metals at the Effies Awards one of three, you feel so please.
“The flesh is weak. This is the being of the vegetal era.”
Rumors...
Word of mouth can be very powerful, even could be an ad.
FIRE
This was a deluxe brand of Burger King, we lauched in Spain highlighting with the best that we can do.
Prejuices by Chialdini
“Sinfonica de Colombia” are of those brands that when you start to work with them aren’t open for the next step, but hey it’s truly amazing how the power of the ideas and good work can switch on the creativity on the minds of those that weren’t believers.
Here’s a powerful rebrand from them that push forward the way they perceive themselves using the transforming power of music.
Years later after this project was launch other agency in Germany did exactly the same and they won a lot of Cannes Lions with it, I believe that was a lesson for everyone in the team to believe till the last term in our ideas. We change the mind of a client that’s a great reward too.
This is how the word CLASSIC looks like at 344 HERTZ. Music can transform any prejudice.
Abuse Disclaimer
Domestic violence is a problem that hurts deeply in my country Colombia. A big reason of this is the excess of drinking, so we took some responsibility with Aguila one of the biggest beer brand of the country and did something that had never be done before. It stared a new era of the brand that took drink responsibility at the next level.
Here’s the idea that brings home my first Cannes lions.
Reveal
Trends are the most annoying thing if you can’t join it. I think that when you do advertising there’s nothing that you can’t join.
The humor will save of us all, no matter the case.