Prejuices by Chialdini
“Sinfonica de Colombia” is one of those brands that when you start working with them they aren’t open for the next step.
But hey, it’s truly amazing how the power of the ideas can switch on the creativity on the minds of those who weren’t believers.
Here’s a powerful rebrand for them, that pushed forward the way they perceived themselves, using the transforming power of music.
Years later after this project was launched, other agency in Germany did exactly the same and they won a lot of Cannes Lions with it.
I think that was a lesson for everyone in the team, to believe in the greatness of the ideas. We changed the mind of a client, that’s a miraculous reward too.